Celebrities capabilities have now become noticed by Thomas Cook. All they need to do is stick them on Television, they same way everyone else would use them, turn them into trained advertising chimps. Thomas Cook has taken a slightly different approach. A UK celebrity teaming up with a UK tour operator is a recipe for success. Jamie Redknapp is a name known by almost everyone, and for no reason hated. Got to Dance is a show that is watched by many, and Louise is a judge on this. Most people in the UK really like this couple, there is nothing bad to say about them!
What is it in this advert that makes it oh so special. Well Jamie and Louise are people that everyone can relate to. The Basic principles of the advert are that they arrive at their holiday and then relax on the beach. This can give some people the impression that, well, “if they can go there, maybe we can live like celebrities for a week or two as well”. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.
These two never seem to get bad press as well; they appear to be the perfect couple. This couple have worked well together, and do very well together. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. This also very successful business seems to have captured a perfect partnership with the Redknapp’s.
Let’s take a second though and look at it from the other side. We all know that Celebrities don’t stay in the same resorts as us common folk. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!